loyalpartners

Franchising is the operation where the franchisor grants an independent operator the right to use his entire business system (including trademarks, know- how, public relation services, software, store design) according to pre established rules in exhange of a percentage of gross monthly sales. The licensed trademark is the central element of the franchising contract. In this type of contract the control of the owner of the trademark is higher than in the case of the usual trademark licensing contracts.